The Awkward Yeti encompasses multiple series by cartoonist Nick Seluk. The ongoing self-titled strip,The Awkward Yeti, follows Lars the yeti as he experiences everyday social awkwardness at work, in his social life, even while dating. The popular spinoff, Heart and Brain, follow the inner dialogue between the cynical, society-influenced Brain and the impulsive, optimistic Heart. Together, the three characters were metaphorically inspired by the concept of the Id (Heart), the Ego (Lars) and the Superego (Brain) but have developed their own personalities over time.
In addition to the two regular series, miscellaneous comics explore life, science and many other topics through ridiculous personification of organs, animals, and even rocks.
Originally based on a terrible painting, The Awkward Yeti starred in his own self-published children’s book of the same title in late 2012. The Awkward Yeti’s first volume of cartoons and comics was self-published in October 2013 after experiencing a lot of growth on Facebook in the first year. Only a few hundred copies were ever produced of his self-published books. His first published book, Heart and Brain: An Awkward Yeti Collection (Andrews McMeel Publishing) spent two weeks on the New York Times Bestseller list in October/November 2015.
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